Over the years, Max's Restaurant's popularity grew and it became known as ‘The House That Fried Chicken Built. Max’s today operates over 170 restaurants across the Philippines, North America, Canada and the Middle East. Max's menu comprises of classic Filipino dishes together with seasonal specials and of course, its famous, Max’s Fried Chicken.It has established itself as a household name, an institution, and a proud Filipino tradition. The second and third generations of the family continue to zealously uphold the standards and traditions set by Maximo and Ruby for all Max's Restaurants around the world.